Owning a Country Style Non-Traditional Franchise is an incremental business opportunity that incorporates the Country Style brand and products into your host facility.

Country Style has been highly successful in helping various retailers, especially Convenience Store / Petroleum operators grow.

The Country Style brand can:

1. increase traffic
2. enhance sales
3. improve profits
4. augment consumer spend
5. create consumer loyalty

The Coffee Association of Canada reports: Canadians drink over 15 billion cups of coffee per year
	67% of adult Canadians drink coffee every day
	The average coffee drinker consumes 3 cups per day
	52% of all coffee is consumed before lunch
	65% of the coffee consumed in the workplace is bought outside of the office and brought there. The top 3 variables influencing a coffee purchase are: 1.  Brand  (40%)                                   2.  Quality (30%)                                     3.  Price (25%)

1. Increase coffee consumption compared to a non-branded coffee, resulting in increase dollar contribution
   
2. Add incremental profits with a high margin product
   
3. Improve customer satisfaction with a highly consumed product
   
4. Elevate the position of your business within the marketplace
   
5. Build equity in your business
   

The Realities

1. For coffee, convenience is a factor
   
2. Off premise is growing double digits particularly at the snacking day parts

For Convenience/Grocery Stores and Convenience Store with a Gas Bar

1. Coffee caters to the convenience and portability that is a dominant feature of this segment
   
2. Drive through purchases are significant and on the rise
   
3. Coffee continues to increase importance at the snacking day part which provides a good opportunity for Coffee within C/G-Stores, C-Stores w Gas Bar
   
4. The emphasis must be on creating a memorable coffee experience and providing quality beverages

Country Style is a proud member of the CFA and abides by its code of ethics.